Do I Need to Advertise on Social Media?
Internet advertising, in general, is an excellent choice for modern businesses. However, after the decline of the banner ad, businesses are searching for alternatives. Paid search is a great online advertising medium for driving visitors to your website based on user intent (i.e. their search query). But what if there are no identifiable (or affordable) keywords you can bid on to drive traffic? And what about Richmond businesses that want to create brand awareness rather than capturing user intent?
Social media advertising helps businesses find new potential clients by using users’ own shared information to identify interest. Rather than reactively targeting users who search a certain term, social media advertising proactively targets relevant users before they even begin their search.
Social media platforms are great resources for Richmond business owners because of the affordability, advanced targeting options, reliable conversion tracking, and prevalence on mobile devices.
Facebook Advertising is one of the most powerful and effective platforms on Earth, when used correctly.
Instagram is managed under the same platform as Facebook, and equally as effective and affordable.
YouTube is the new television. You can reach your target customer through powerful videos.
Spotify is a brand new platform and we are proud to be one of few agencies able to offer “new radio” ads.
NEED A POWERFUL PRESENCE ON SOCIAL?
Because social media gathers such a large amount of data and user info, social media advertising is able to target your potential audience in a much wider variety of ways than other advertising platforms. Social media advertising has opened the door to deeper interest, behaviors and highly accurate location-based targeting methods.
These advanced targeting abilities increase your ad’s relevance to your potential customers and provide a user experience that is not achievable on any other advertising channels. Especially when paired with a landing page.
REAL FACEBOOK ADS VS. ‘BOOSTED POSTS’ – WHAT’S THE DIFFERENCE?
Have you ever wondered if the “boosted posts” you’ve been running are actually a good idea? Is boosting your post the same as a “News Feed” ad on Facebook? Is a boosted post even part of Facebook advertising?
Well, actually… No, not really.
In the above example, you can see in yellow that Facebook Boosting was costing a client (pre-RVA Social) up to $75.00 everytime they “boosted”. But, if you look closely – what did they actually get in return? In the “cost per result” column, you’ll see that $201.96 was spent (in yellow) on boosted posts. In return, they got a bunch of “post engagements”.
That’s right… $200 was spent on likes and comments rather than actual customer acquisition. Why did this happen? Is it because the client is stupid? Absolutely not. It’s simply because their job is to be an expert in the service they provide, rather than be a Facebook expert.
Next, the client took our advice and stopped boosting posts. Instead, they turned to running real ads – in the red column is what happened. They ended up paying north of $5.00 per click. For their particular niche, this was far too expensive.
They finally turned the keys over to RVA Social, and within 48 hours we had a fully launched campaign that was driving 50 cent clicks, and bringing them paying customers in the door for only $8.26 (see green).
MANAGED BY CLIENT = ZERO NEW CUSTOMERS
MANAGED BY RVA SOCIAL = TWO NEW CUSTOMERS
COULD YOU BE SPENDING YOUR MONEY RECKLESSLY?
Advertising, in general, is a complex task to begin with. When adding all the daily tasks you need to complete in a given day on top of it, it can truly become an inconvenience and a waste of marketing dollars.
Surprisingly, it can actually save you a significant amount of money by handing your advertising off to a specialist.
Creating ads is a full time job in itself. Here are some examples of simple Instagram ads.
OVER 1 MILLION DOLLARS IN ADSPEND MANAGED
The team here at RVA Social has managed well over one million dollars in advertising, so you can feel confident that your dollars are in the right hands.
Don’t Just Take Our Word…
“These guys do great work and are very knowledgeable. Been very impressed!”Carter Snipes
205 N Boulevard,
Richmond, VA 23230