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The world today revolves around money. That’s just the way it is. One place people are turning to in droves in order to make their Richmond business some cash is digital marketing.

 

With digital marketing, you can turn an idea or a product into a legitimate business with minimal capital invested. For some tips to help you out along the way, just read this informative article.

 

Question: What is your passion?

If you have a Richmond local business, you’ll want to make sure you add items on your site that you know will sell and that you are passionate about. It’s better to add 10 items that people will buy rather than 100 that no one is interested in.

Do not drown your URLs in keywords and phrases, because it will look very unnatural to people who would otherwise click on the links. It is always a great idea to use the most relevant keywords possible in your URLs, but you do not want to go crazy with it. Links need to look natural. Links that appear “spammy” do not get clicked by most people, be sure to keep things neat and simple.

 

Tip: Claim your business on yelp, google maps, mapquest and everywhere else on the web that exists. Use these pages to communicate with your customers and make sure that your information is accurate. Many of these sites can contain false info regarding your hours, services, and price. Make sure to control the conversation about your business, we listed our business on Google and many others using a simple service called WiseKick. (see below)

List My Richmond Business on Google

 

Spend effort on developing a professional looking logo. Your logo is your brand and it will be how you are known to the public from the minute you publish it. A messy or poorly designed logo can actually hurt your business. When in question, keeping your logo simple and clean is best. If you are looking for a logo designer, be sure to get in touch with us and we can draft you up something.

Another great way to make the most of your digital marketing is to pay attention to image searches. If you place relevant images on your site it can pique interest in what else your site has to offer. It is common for someone to come to your site while searching for information, and stay because their interest was piqued. This exposes more and more people to your brand every day and sometimes these people do come back to your site.

RVA Social Headquarters

Advertising

Since most ad clicks will put a few pennies in your account, many new marketers assume that they need to drown the site in ads in order to get more clicks and ultimately more money. This is a very bad approach. You do not want to put multiple ads on your site. A header, a footer and possibly one sidebar ad, is more than enough.

A good digital marketing tip is to use the word “guaranteed” in your advertisement. People like being assured that a certain product works and that they are not risking their hard earned money. A good statement to include in any advertisement are statements like “This item contains a lifetime guarantee”. Ofcourse you must only do this if the statement you’re making is actually true.

 

Referrals

Encourage your customers to refer new customers to your website. You can offer them incentives such as a free product or a percentage off their next order for every three people they refer to your site. A great example of a client we have done this with is CBDiscovery Club. We created a campaign for their monthly subscription box product, and promoted a 30% off the new customer’s first 3 months!

 

CBDiscovery Club

 

Now that you’ve read this article, you should realize that there’s no real mystery to your digital marketing. You also realize why so many people choose to follow this path in order to earn their Richmond business some extra cash. Your marketing can be overwhelming if you do not have a clear plan with obvious objections.

 

Feel free to reach out to us today and we will schedule a free consultation between your business and one of our specialists.