What is a Landing Page?
In the purest sense, a landing page is any single web page that a web visitor can arrive at or “land” on. However, when talking about landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a single standalone web page or group of web pages (known as a funnel) distinct from your main website that has been designed for a single focused objective.
This means that your landing page(s) should have no global navigation to tie it to your primary website. The main reason for this is to limit the distractions available to your visitors, which helps to guide them toward your intended conversion goal.
NEED AN INNOVATIVE LANDING PAGE?
From the first time your prospect hears about you, until the moment they buy from you, they will pass through different stages of your online advertising.
This journey might differ from one prospect to the next depending on your buying personas, your niche and the types of products and services you sell.
RVA Social can design your advertising campaigns and landing pages with as many stages as needed.
A landing page is designed with conversion in mind. It tells a short and succinct story to help the visitor to know exactly what they’re getting. It shows them a picture/video of what they’re going to get, and it makes getting their desired outcome simple. There is no navigation because we don’t want them going anywhere else or getting distracted, and the copy should be very compelling.
Average WEBSITE HOME PAGE CONVERSION RATE
Average LANDING PAGE CONVERSION RATE
REAL LIFE EXAMPLE
A landing page is truly designed with only one objective in mind, and there is a lot that happens behind the scenes.
The naked eye does not see what is actually accomplished when someone surfing the web hits one of these “landing pages”.
In this example, a visitor is most likely looking for a Wedding DJ. Whether or not the visitor actually “opts in” for the “free quote” offer, the visitor is also “
A Leader In The Industry
Even way before we began offering marketing services to the Richmond market, we have been building landing pages and sales funnels.
Cutting edgeknowledge and best practices
- Innovative tracking options
- Constant testing and optimization
- Split testing and conversion tracking
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205 N Boulevard,
Richmond, VA 23230